In today’s fast-paced digital world, gamification has become a trend that makes the work experience not only easier but also more enjoyable. At the recent GamificationSummit 2025, fintech company Xendit gave a compelling presentation on its work model and new methods of user engagement. Statistically, according to a report by Statista, the global gamification industry was valued at over $19.2 billion in 2024 and is projected to reach $48 billion by 2027. This demonstrates how rapidly “game elements” are becoming embedded in work and engagement within businesses. Against this backdrop, the “GamificationSummit Work Xendit” assumes even greater significance.
What is gamification and why is it important?
Gamification means adding game elements to work, education, or any other process to increase participation and engagement. When a company like Xendit incorporates gaming mechanisms into its employee or customer experience, it becomes more than just entertainment, but also a source of motivation. Concepts like scores, rewards, badges, and level-ups motivate people to keep pushing forward.
You may have noticed that when an app displays a message like “You’ve completed 80% of the task,” the natural urge is to immediately complete the remaining 20%. This is the power of gamification.
Xendit and its work model
Xendit is one of Southeast Asia’s fastest-growing fintech companies, a leader in digital payments, automation, and financial solutions. The company adopted gamification to make its work culture more engaging and innovative.
This model doesn’t limit employees to simply meeting targets but involves them in the journey, celebrating every small achievement. Systems like points and progress tracking are incorporated into team meetings, encouraging both teamwork and creativity.
What stood out at GamificationSummit Xendit Work
At GamificationSummit 2025, Xendit presented its “Work Gamification Structure,” which created a buzz in the tech and fintech world. The company explained how game elements increased their employees’ productivity levels by 32%.
At the conference, Xendit’s CEO stated that gamification is no longer just a concept but “an essential part of the work environment.” This not only keeps employees more motivated but also deepens their connection to the company’s goals.
Transforming Employee Experience
Xendit employees reported that the gamified task system gives them a clearer view of their performance. Where work previously felt limited to deadlines, it now feels like a journey.
New challenges and small rewards each week motivate them. One employee said that the office environment has become more “collaborative” than “competitive.” This has improved both mental health and job satisfaction.
User Engagement and Xendit’s Approach
Gamification is proving beneficial not only for employees but also for customers. Xendit has incorporated elements like small rewards, points, and referral games into its payment interface.
This encourages users to not only make payments but also use the app repeatedly. Xendit says that its user retention rate has increased by 25% since adopting gamification.
When you make a payment through an app and see a notification like “confetti animation” or “You unlocked Level 2,” the experience is remembered for a long time. This is the true magic of user engagement.
Lessons Learned from GamificationSummit Work
The experiences shared by Xendit at GamificationSummit proved that every organization can make a positive difference by adopting gamification in its work culture.
The biggest lesson was that gamification isn’t just a “fun element,” but also a scientific way to understand employee and customer behavior.
Reward systems, progress indicators, and real-time feedback increase people’s sense of responsibility. It’s become more than just a motivation tool, but also a performance optimization strategy.
Future Direction: The Growing Synergy of Xendit and Gamification
Xendit is now preparing to introduce an AI-based gamification system into its work structure, allowing for individualized measurement of each employee’s performance.
The company believes that when one sees the immediate results of their hard work, motivation doubles.
In the future, Xendit will not only share its strategies at events like the “Gamification Summit” but will also expand collaboration with other companies to further strengthen Southeast Asia’s digital ecosystem.
The Connection Between Gamification and Human Emotion
The fundamental purpose of gamification is to understand human motivation, not just technology. Recognition, appreciation, and a sense of accomplishment are what motivate humans the most.
Xendit embraced this principle and proved that when work is made engaging, like a game, results are automatically improved.
An employee receiving a “Top Achiever” badge or a team being recognized as “Champion Team of the Month” is not just a sign of recognition, but a sign of emotional connection.
What You Can Learn from Gamification Summit Xendit Work
If you’re part of a company, team, or project, Xendit’s strategy teaches you to make work a journey, not a burden.
Break tasks into smaller goals, celebrate achievements, and recognize the efforts of your teammates.
The proper use of gamification not only increases productivity but also fosters team camaraderie.
Conclusion:
“GamificationSummit Work Xendit” teaches us that the secret to success in modern work culture lies not just in hard work but also in “smart engagement.”
When a company makes its work processes fun and human-centered, not only does its business grow, but its employees and customers also connect emotionally.
The work environment of the future will be one where technology and human emotions thrive together—and Xendit has become an inspiring example in this direction.
